"Never Stop Searching!"
How a Popular Cliché Prompted Me To Ask Appropriate Questions
A Brief Introduction
By now you may have seen my introduction to The Other Side of Obvious. The aim of this publication is to help simplify investing for those I call the “emerging investor” - someone new to investing or still finding their way on the journey.
But I also deal with the topic of meaning and how it is connected to money (and things). Learning to build wealth seems pointless to me, if I don’t also know how to handle it (or how it handles me). Money has a power that needs to be understood.
So, each week I’ll post at least 2 articles: Sundays → Meaning, and Thursday → Money. Sometimes a hybrid. During the week I’ll share updates, guides and other bonus content. (I’d love your feedback along the way, so please feel free to share!)
This article is a starting point for me, because it helped pave the way for asking better questions. Something that was a game-changer in my career and in investing.
OK, let’s get going: Happy Sunday!
“Never stop searching.”
Sounds inspiring, right?
It’s a mantra of the curious. The open-minded. The lifelong learner.
But if we take that idea literally—never stop—how will spiraling through questions help us reach our aim?
No solid ground?
No peace?
Let’s go deeper.
💭 What We Think It Means
“Never stop searching” feels noble.
It tells us to challenge assumptions, stay open, and keep growing.
It whispers:
“Don’t settle. Don’t get stuck. There’s more truth out there if you’re willing to dig.”
That sounds great—until you realize: you can’t question everything all the time.
Eventually, you need a home for your beliefs.
🤯 But If We Never Stop…
If we take the mantra seriously, we’d never trust our job contracts, our friendships, our core values.
We’d question gravity on Wednesdays and breakfast on Thursdays.
That’s not growth. That’s chaos.
In real life, healthy search leads to discovery.
And when something rings true—deeply true—we rest in it.
Even if we keep our ears open for the next good question.
✉️ A Post-it That Changed Me
Back in the early days of the tech boom, I was running a startup in Hong Kong.
Every so often, an anonymous letter would arrive—no return address, just a business article clipped from Fortune with a yellow sticky note on top.
One read:
“Change is the Engine of Growth.”
I loved it. I quoted it. I used it—in boardrooms, strategy decks, and mission statements.
It became a sort of compass: change = progress.
But years later, something about that line started to itch.
🔍 A Second Look
I started asking questions I hadn’t asked before:
• Is all change good?
• When has change backfired?
• What kind of change leads to actual growth?
• Who benefits? Who doesn’t?
And the kicker:
“In what way does this change serve something better?”
Which of course led to another question:
What do I mean by “better”?
(That’s where character, values, and real discernment come in.)
📌 The Takeaway: Ideas Shape Us
Ideas are everywhere—motivational quotes, trending slogans, hot investment tips, memes that sound like wisdom.
And over time, they slip into how we think, how we speak, how we invest our resources and how we live.
That’s why how we treat ideas matters big-time.
And there’s one tool more powerful than ChatGPT, Google, or any guru you follow:
Asking the questions that are most appropriate for the occasion.
🧠 Try This: The AAQ Method (Ask Appropriate Questions)
Here’s how I used it in my 25+ years in the investments world (and still use it everywhere):
1. Start with clarity:
What exactly am I trying to figure out or resolve?
2. Go open-ended:
What am I missing?
Who benefits from this idea or belief?
In what way does this move me closer to my goal?
Take one example:
When clients tried to fire me (and it happened plenty), I rarely took it at face value.
The real issue wasn’t fees or performance—it was often fear.
So I’d ask:
“In what way does this decision help you reach your financial goals?”
And guess what? That question usually led us to the real story and rational discussion.
🌀 Your Turn
Got a quote you love? A slogan you’ve adopted? An idea that drives you? An investment idea?
Before you slap it on a mug or make it your screensaver, try asking:
What does this idea really say?
What assumptions is it hiding?
From where did it originate?
In what way does this idea actually serve me?
🎉 The Fun (and Freedom) of It
“Never stop searching” doesn’t have to mean you never arrive.
It can mean:
Stay curious. Stay humble. Stay willing to re-think.
But also:
Find the truths that matter—and live from them.
Search wisely. Rest when it’s time. And question the obvious.
🚀 Next Up? “Why Nearly 50% of Adults Don’t Invest.” See you then!
If this got your wheels turning, forward it to someone who’s allergic to clichés (or addicted to them 😄). Subscribe to The Other Side of Obvious for more gentle provocations and real-life clarity.
Thanks! I hope it helps every investor to keep asking questions!
A good start and motivating, look forward to learning more